Understanding how commercials are made is the key to doing it right This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective Making commercials on all types of budgets is addressed There is material describing the roles and dynamics of the key players: the producer/director, agency, овбов and client This book outlines the requirements of each group so that everyone can understand and appreciate each other's needs * Learn to make more effective commercials on any budget * A comprehensive guide to production techniques for making commercials * Explains dynamics between client, agency, and producer Автор Иван Кюри Ivan Cury.  Редактор:Издательство: Focal Press, 2004 г Мягкая обложка, 256 стр ISBN 0240805925.